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By this term, he means “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.” One of the results of media convergence is the growth in “transmedia storytelling,” in which individual (and sometimes self-contained) narratives are communicated in different ways through multiple media that all contribute to an overarching story. Steinberg asserts that the media mix ( media mikkusu in Japanese) in general is “the Japanese term for what is known in North America as media convergence.” In the book Convergence Culture, Henry Jenkins discusses this phenomenon at some length. Marc Steinberg proposes a specific approach to contemporary media properties in Japan that he calls the “anime media mix” that can help to explain what is occurring within the Higurashi property. These subsequent media not only took the stories from the original visual novels and adapted them in different formats, but they expanded upon the narratives, sometimes showing different events or different aspects of the characters.įigure 1: Menu screen of Higurashi: When They Cry visual novel, and the introductory screen to the Onikakushi-hen (‘Abducted by Demons Arc’), 07th Expansion, 2002 The popularity of Higurashi led to the development of the story being retold in multiple media – comics, animation, live-action film, and additional computer games.
These visual novels wetrre sold at Comiket, a large biannual gathering in Tokyo for fans to buy amateur-produced goods, particularly comics. Some visual novels may have a degree of interactivity, in which the user makes choices that determine the outcome, although Higurashi did not.
KIZUNA HIGURASHI SHION SOFTWARE
The media franchise began as a series of visual novels, which are computer software produced by the intersection of text, static illustrated characters, and background images. In this regard, the case of the Japanese property Higurashi: When they Cry ( Higurashi no naku koro ni) is an intriguing one.
KIZUNA HIGURASHI SHION TV
There are many different paths that this media progression can take – a manga (comics) series can be adapted into a TV anime (animation) series, a video game can receive a manga spinoff, a television drama can be adapted from a novel, as well as countless other permutations and extensions. In fact, it has become unusual for a media product to not exist in more than one format. It has been common in recent years for a Japanese entertainment property to encompass multiple forms of media.
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